Hi and Welcome to this Post,
Sometimes we over look things that can be put to use in our list building process. We often for get that our subscribers are seeking information that can help them progress in their own business. E-Courses can put each of us one step closer to a responsive list of subscribers. So lets dive in and see what we can find.
E-courses are much like ebooks, except that they keep your subscribers anticipating the next part. They are sent to them in series at varying intervals. This is easily possible through an autoresponder. This is feasible when you want to maintain steady contact with your users. Ecourses can be of any frequency. They are easy to put together. Once you decide on the topic you can write your own ecourse or outsource the work.
How To Organize
You would want to organize a week’s worth of daily material to keep the flow. Suppose you are sending out an e-course on say, how to build lists. Each issue must have the link to your website or autoresponder and also give your subscribers the option to unsubscribe. If they are not interested, there is no point continuing to send them content. At some point they may report you as a spammer and that’s an unpleasant situation. It would be a good idea to
begin every issue on a personalized note, introduce that specific part and end it with the title of the next issue. Sending one part every two days will give your user time to go through the content.
When The Course Comes To An End At the end of the course, you can ask them to recommend other users to you, if they enjoyed what they read, so that it can grow your list. But why would they do that? What’s in it for them? Tell them that they have a chance at winning a special giveaway – mention what it is – and then ask them to forward it to three people for a chance to win it. This is also a good time to give them a special introductory offer to encourage them to take action toward purchasing your product. Don’t forget to ask them for feedback regarding the ecourse.
Squeeze pages are an interesting concept as list-building tools. They have revolutionized the online marketing business by their utility in increasing traffic. With a well-designed squeeze page, the marketer can enjoy limitless benefits. Assuming you have a website, you can make a squeeze page that will have something attractive for your visitor to want to be on your list. It has a web form, through which your autoresponder can subscribe them automatically and send them further information.
What Squeeze Pages Do
Squeeze pages let you get your visitor’s contact information so that you can send them information at their email id. They are a prelude to your main website, almost like an advertisement – with an eye-catching headline, good content that is relative to your main website along with a sign up form through which the visitors can give you their email address, permitting you to send them more information regarding your products or offers. The content should preferably bulleted points so that your visitor can quickly decide to sign up. But again, why would your visitors volunteer contact information to you just because you want them to? You have to offer an incentive. So come up with
something that they perceive as valuable to them that can convince them to agree to receive your promotional emails and give you their email ids.
The entire idea here is to tempt your visitor to want to know more about what you have written on your squeeze page, and therefore sign up with their contact details to receive that information. You are trying to bring them to your main website. The advantage here is, even if they don’t end up buying something during the first visit, you’ve got their email addresses – so you can remind them from time to time.
What If You Don’t Have A Web Site?
Now suppose you have no website. What can you do? One of two things – get one right away, or else use your autoresponder URL. So your squeeze page will carry your autoresponder URL, which means your visitors will sign up by using that link to subscribe. But it is better to get your website as soon as possible since you will need one anyway.
I know that these lessons have been kind of short but I am trying to give you a good overview to work with. It is my sincere hope that you are benefiting from the information I am trying to pass on to you.
Here’s To Your Success
Did You Know...
"Now You Know"